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Joanna is the creative force behind luxury accessories brand JLC (Joanna Laura Constantine). Her fascination with fashion, jewelry and accessories led her to Parsons School of Design, where she earned a degree in fashion design.

After graduating from Parsons School of Design, she completed a series of internships at several well-known design studios. Working for fashion houses such as Donna Karan NY, Lanvin and Nicole Miller has led to her own artistic growth. Shortly thereafter, in 2010, she launched her fashion jewelry line and returned to Beirut to open her studio and workshop.

According to the voting results of the jury, which included the leaders Vogue Arabia, the Dubai Design & Fashion Council, and the regional and international fashion community, Joanna Laura Constantine was named the winner in the accessories category at the 2017 DDFC/Vogue Fashion Prize.

Today, her signature pieces have won over many celebrity fans, including Rihanna, Lady Gaga, Kelly Osbourne, Chiara Ferragni, Jessica Alba, Nicole Scherzinger and many more. Her collections have been featured in international fashion and lifestyle publications including Elle UK, Elle USA, Elle France, Vogue UK and Vogue Paris, W Magazine, Harper's Bazaar China, Vogue Vietnam, L'Officiel and more, and her jewelry has appeared in international advertising campaigns for L'Oréal, Air France and Campari.