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BIIS was founded in Madrid in 2016 as a one-time collaboration between jewelry designer Sarah Lasri and fashion designer Ruben Gomez. After the success of the collection, thanks to which the now iconic earrings, BIIS became a brand in its own right.

Conceived as a jewelry label for men that suits women as well, it offers a unique selection of accessories. The pieces, often inspired by everyday objects and reimagined through a conceptual perspective, were divided into three different ranges: silver, fine jewelry and costume jewelry. The latter is currently produced in Italy, while the first two are entirely manufactured in Spain.